Bajaj Auto Takes Full Control of KTM in Landmark Deal

In a landmark deal, Bajaj Auto has taken complete control of KTM. The Indian manufacturer has acquired the remaining stake from the Pierer Group, marking a historic shift in ownership of the iconic Austrian motorcycle brand.

What Does This Deal Mean?

Bajaj Auto's subsidiary has purchased all shares from Pierer Industrie AG. This makes Pierer Bajaj AG a fully-owned subsidiary of Bajaj. Bajaj now holds approximately 74.9% of Pierer Mobility AG, the parent company of KTM, Husqvarna, and GasGas.

Who Has the Control of KTM Now?

Bajaj Auto now has full management control of KTM's global operations. This includes complete authority over product strategy, manufacturing decisions, and future business direction. The Pierer Group has officially exited after a 17-year partnership.

What Changes Are Happening Immediately?

The corporate structure is being restructured to reflect the new ownership. Pierer Bajaj AG has been renamed Bajaj Auto International Holdings AG. Pierer Mobility AG will now be called Bajaj Mobility AG. The supervisory boards have been restructured, marking the complete exit of the Pierer Group.

A New Global Chapter For KTM

This deal, finalized on November 18, 2025, represents a major moment in the motorcycle industry. Control of a leading European performance brand has officially shifted to India. KTM's future will now be driven by Bajaj's manufacturing expertise and global reach.