Royal Enfield Posts Record Festive Sales of 2.49 Lakh Bikes

Royal Enfield has just had a festive season for the history books. The iconic motorcycle brand announced its highest-ever sales, solidifying its massive popularity in India's mid-size motorcycle segment.

Record-Breaking Festive Sales Numbers for Royal Enfield

The numbers are staggering. During the key festive months of September and October 2025, Royal Enfield sold an incredible 2,49,279 motorcycles. This represents a massive 26 percent growth compared to the same period last year. The momentum continued into October alone, with sales of 1,24,951 units.

What Drove This Huge Success?

The company's Managing Director, B. Govindarajan, credited the overwhelming customer response. He stated that refreshed models like the Hunter 350 and Meteor 350 were major contributors. The timeless appeal of the Bullet and Classic 350 models also continued to resonate powerfully with riders, driving the record performance.

Strong Domestic Market Growth

The domestic Indian market was the primary engine for this growth. In October 2025, domestic sales reached 1,16,844 units, a healthy 15 percent increase. The brand's year-to-date sales in India have grown by an impressive 27 percent, showing sustained demand.

New Initiatives and Future Plans

Beyond sales, Royal Enfield announced exciting new moves. The company is partnering with Amazon India. This allows customers in five major cities to purchase their entire 350cc lineup online. They also announced the second edition of their "Journeying Across the Himalayas" cultural festival for December 2025.

A Clear Market Leader

With this record-breaking festive performance, Royal Enfield has reinforced its dominance. The combination of strong domestic growth, popular models, and innovative sales initiatives positions the brand firmly as the leader in the mid-size motorcycle category.